Role of customer learning and supplier learning in Ensuring Supply Chain Resilience : with special reference to Sri Lankan FMCG sector

The modern supply chain must change from cost minimization to innovative approaches while strengthening its resilience to add value across all industries. The main purpose of this study is to identify the impact of Supply chain learning on Supply chain resilience in the Fast-moving Consumer Goods industry in Sri Lanka. The study was done by collecting data from 39 FMCG sectors having employed a self-administered questionnaire and Partial least squares structural equational modelling was used for data analysis purposes. The results found that there is a significant impact of Customer Learning on Supply chain resilience and there is an insignificant impact of Supplier Learning on Supply chain resilience in the FMCG sector in Sri Lanka. Results prove that Supply chain learning has a positive significant impact on Supply chain resilience. The study's findings suggest that supply chain learning should be viewed as a key strategy and should be carefully developed to improve a company's supply chain performance. The study findings would be useful to improve resilient supply chains in FMCG sector, which contributes more than 30% of GDP despite the economic crisis the country is encountering at the moment