While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

This study identified and examined significant factors affecting the risk tolerance of Hungarian travellers towards abroad trips. Data for the empirical research was derived from an online survey. The final questionnaire included 45 statements describing aspects of travel safety and travel...

The study proposes an assessment of the link between the performance of national health systems and volatility during the COVID-19 pandemic. Data from the World Health Organization was accessed regarding the Global Health Security Index of the states considered in the analysis as well as the...

The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

The COVID-19 pandemic has caused major disruptions in global supply chains with unforeseen and unpredictable consequences. However, the pandemic was not the only reason why supply chain risk management has become more crucial than ever before. In the last decade, the occurrence of previously...