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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Lieferantenmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
Economics letters
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ECONIS (ZBW)
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia
;
Zaefarian, Ghasem
;
Iurkov, Viacheslav
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Industrial innovation management in the age of digital transformation : the risk of too strong selling capabilities
Endres, Herbert
;
Auburger, Julia
;
Helm, Roland
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 371-385
Persistent link: https://www.econbiz.de/10014531642
Saved in:
5
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
6
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
7
AI-orientation and company climate action : the moderating role of dependency structure and innovation capability
Zeng, Fue
;
Guo, Yihong
;
Fan, Qingji
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 148-160
Persistent link: https://www.econbiz.de/10014531658
Saved in:
8
An integrated AI framework for managing organizational risk and climate change concerns in B2B market
Shankar, Ravi
;
Gupta, Laxmi
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 173-187
Persistent link: https://www.econbiz.de/10014531675
Saved in:
9
Impact of carbon offset perceptions on greenwashing : revealing intentions and strategies through an experimental approach
Abadie, Amelie
;
Chowdhury, Soumyadeb
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 304-320
Persistent link: https://www.econbiz.de/10014531676
Saved in:
10
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
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