Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...

This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control...

The conventional formula for the nominal growth rate of free cash flows (equal to dividends when there is no interest-bearing debt) says that this growth rate is equal to the product of the plowback ratio and the nominal rate of return on the assets (the latter equal to book equity when there is...

For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing managers when selecting media for their...

I present a model of international trade and foreign direct investment (FDI), where FDI is comprised of greenfield FDI and mergers and acquisitions (M&A). Working in a monopolistically competitive environment, merging firms do not reduce competition. Mergers are motivated by efficiency gains and...

Various evaluations of the internal market suggest that member states’ implementation continues to lag behind in several areas. In addition to the European Court of Justice, the European Commission also has means for pursuing compliance without judicial recourse. Since 2002, the Commission...

In this paper I build a simplified model of the remuneration structure of a private equity fund using option theory. This model is then used to analyze the relative importance of the fixed and variable fee parts. The model is complemented with a structural model to evaluate the financial choices...