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21st century sports : how technologies will change sports in the digital age

Schmidt, Sascha Leonard (ed.) - 2024 - Second edition

Part I. Introduction -- Chapter 1. How technologies impact sports in the digital age (Sascha L. Schmidt) -- Chapter 2. Taxonomy of Sports Tech (Nicolas Frevel) -- Chapter 3. How Thesis Driven Innovation Radars could benefit the sports industry (Sanjay Sarma) -- Chapter 4. How to predict the...

Persistent link: https://www.econbiz.de/10014444025

The abusive customer : breaking the silence around customers' aggressive behavior

Yorgov, Ivaylo - 2024

Persistent link: https://www.econbiz.de/10014493305

The acceptance of halal food products among non-Muslim consumers in Indonesia

Farhan, Fikri; Sutikno, Bayu - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 125-146

Persistent link: https://www.econbiz.de/10014567154

Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective

Kini, Ranjan B.; Bolar, Kartikeya; Ali, Rofin … - In: Information systems management 41 (2024) 2, pp. 132-150

Persistent link: https://www.econbiz.de/10014514668

Acceptance of low-carbon school meals with and without information : a controlled intervention study

André, E.; Eustachio Colombo, P.; Schäfer Elinder, L.; … - In: Journal of consumer policy : consumer issues in law, … 47 (2024) 1, pp. 109-125

Persistent link: https://www.econbiz.de/10014502163

The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice

Kim, Yaeeun; Srivastava, Joydeep - In: Journal of marketing research 61 (2024) 2, pp. 290-306

Persistent link: https://www.econbiz.de/10014584203

The activist brand and the transformational power of resistance : towards a narrative conceptual framework

Andersen, Sophie Esmann; Johansen, Trine Susanne - In: The journal of brand management : an international journal 31 (2024) 2, pp. 140-152

Persistent link: https://www.econbiz.de/10014511513

Activist brand perception : conceptualization, scale development and validation

Saracevic, Selma; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 180 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014556454

Activist brands : exploring the boundaries of controversy

Sandes, Fábio Shimabukuro - In: Effective digital marketing for improving society …, (pp. 143-153). 2024

Persistent link: https://www.econbiz.de/10014463411

Adbusting : how advertising altered by activists affects brands

Maier, Erik; Mafael, Alexander - In: Psychology & marketing 41 (2024) 4, pp. 938-957

Persistent link: https://www.econbiz.de/10014519056

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